NY Times Feature on ASAP Yams

ASAP Yams - A$AP Yams - ASAP Rocky

While it can get a bit tiring for mainstream or typically-non-hip hop media (aka “hipster media“) to robotically think of ASAP Rocky when thinking about New York hip hop, this was nonetheless a solid and interesting piece by The New York Times‘ Jon Caramanica on ASAP Yams, the musical, and marketing, mastermind who has been instrumental in Rocky’s rise.

Read “Not Like The Old Boss: Hip-Hop’s Spirit Guide” [NY Times]

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