2012 A3C Hip Hop Festival Recap (Story, Photos, Audio)
The A3C Hip Hop Festival took place this year from October 11-13 in Atlanta, Ga., delivering a plethora of performances, panels and special events for the thousands who descended on the city. In its eighth year, the A3C Hip Hop Festival featured A-list performers as well as countless independent and underground artists, providing an enjoyable festival experience for fans across the hip hop spectrum.
From veterans like Raekwon and Big Boi to independent favorites like Soul Khan, Nipsey Hussle, Skyzoo and Trae the Truth, there were more than 300 artists listed on various bills throughout the event. Not only a festival geared toward fans, the A3C Hip Hop Festival provided multiple opportunities for industry participants to engage in educational panel discussions and workshops, including sessions on hip hop media and journalism, production and engineering, licensing and royalties, branding, touring and more.
Of particular note to readers of Birthplace Magazine was the “I Rock A Mic But Don’t Rap” panel, a print and digital media panel, which included hip hop journalism luminaries such as David Mays (The Source, Hip Hop Weekly), Julia Beverly (Ozone Magazine), LowKey (YouHeardThatNew), Maurice Garland, Branden Peters, Tai Saint-Louis and in his first major festival panel appearance, Birthplace Magazine founder and editor-in-chief Manny Faces. The panel, moderated by New York-based journalist and radio host The Company Man, spoke on the state of music journalism, hip hop in particular, and gave guidance to artists on how best to utilize publications and blogs to help them advance their careers.
Aside from pure performance events, several showcases were held which focused on different aspects of hip hop music and culture. iStandard Producers held a producer competition showcase, and The Combat Jack Show staged a live interview with DJ Drama and Killer Mike which was broadcast live over the PNCRadio internet radio network. There were break dance and DJ exhibitions, and many impromptu ciphers popped on at various times during the three day event.
Multiple vendors were in attendance showing off their wares, from apparel to electronic music-making gear, and food and drink were in ample supply at the main venue, Atlanta’s massive performance venue The Masquerade. In addition, several area venues took part in the festival, as local hotspots like the Star Bar, Terminal West and even legendary record store Criminal Records hosting some of the action.
Local radio also got in on the action, welcoming several New York based artists to shows like Ridin’ Durty Radio on WRFG, who featured independent artists Kepstar and LiKWUiD.
On the October 14 episode of The NY Hip Hop Report, show host Manny Faces called in to recap the A3C Hip Hop Festival from the road — literally — driving back to New York City from Atlanta. CO-host Steven Ortiz questioned Manny regarding the festivities and together, provided a compelling and thorough rundown of the wealth of activities that took place.
Click to listen to Episode 022 of The NY Hip Hop Report with Manny Faces – A3C Hip Hop Festival Recap From The Road.
Be sure to tune in Sundays from 10p-11p as Manny and Steve continue to talk New York hip hop, and take listener phone calls during the live, talk radio-styled program.