Nas’ Life Is Good became the fifth number one album for the Queens rapper, topping the charts with 149,000 sold.
Catapulted by a strong series of song leaks, including “Nasty,” “The Don” and the message-driven “Daughters,” Life Is Good received critical acclaim in the days leading up to its release. With a well-executed marketing and PR campaign, Nas was able to eek out another top showing, though many have expressed concern that, despite the ranking, the overall numbers should have been better for the veteran MC.
Part of the television blitz Nas embarked on, found him hitting a large outdoor stage as part of late night’s Jimmy Kimmel Live, where he delivered “Nasty” and “The Don” to an appreciative, albeit less-than-enthusiastic audience.
BirthplaceMag.com Editor-In-Chief Manny Faces recently penned an editorial regarding Nas and the chatter around his latest project, particularly the New York hip hop angle. In it, he stated, “More importantly, what Nas has proven — pending decent sales numbers — is that there is still a resounding public desire for more lyrical styling, music that contains the DNA of traditional East Coast rap, without sounding dated, tied up into a neat package that has been described by many as sounding a bit more ‘mature.’”
The buzz has been palpable, and the feedback generally positive throughout on- and off-line channels, and while many wonder what Nas’ latest milestone means for the future of the genre, for now, the man known as much for his inability to live up to his debut has helped along the case that when all is said and done, the sum of the quality parts of his career may indeed be enough to make up for that.
Nas’ Life Is Good is in stores now.