Here’s a little something new from Kon Boogie, a Corona, Queens MC we’ve been following for some time, from the release of his Above The Clouds to his extremely well-executed video for “Victory Lap.”
Over a bouncy, self-produced single from his forthcoming album My Glorious Imperfection, Kon Boogie (who alternatively has gone simply by Kon in the past) and frequent collaborator, Silent Knight, relate how they get business done, mixing typical rap braggadocio with the caveat that hard work is the key to artistic and financial success.
Sounds about right.
And that’s sort of the reason why we didn’t just immediately slap this up on the site, say something like “Another banger from Kon,” and keep it moving.
It is worth noting that Kon Boogie is also an accomplished graphic artist, and has crafted logos and other design elements in conjunction with his music releases, including the “About My Business” design, with apparel to match.
And herein lies a reason why Kon deserves to be noticed. Yes, he makes good music. Sure, he is an amenable dude with a solid fan base, and as important, a core of supporters who push him heavy. But on top of all that, he’s about his business. The run up to the release was well executed. You began to see the “About My Bu$iness” logo well before the single dropped. His evangelists were busy spreading the word.
In fact, we first heard of him way back when, not by coming across him on the internet, but by receommendation.
In the evolving music business world, it is this kind of dedication to the craft, coupled with an ability to capitalize on ancillary revenue streams, exploit new marketing angles and galvanize support, that can propel an artist from underground, to independently successful.
Kon doesn’t drop millions of songs a year, and so far, his full projects have been clean, tight, and enjoyable. He keeps his fans engaged through social media. He employs quality graphical imagery to complement his work. It is difficult to think of these things, much less competently pull them off, but in attempting to do so, Kon Boogie has already separated himself from the countless artists who may be on his level musically, but not strategically.
This is valuable.
His road to whatever musical goals he is looking to achieve may be as long and arduous as anyone else. But the quality of workmanship and his well thought-out process will serve him well, either as a truly independent artist attempting to live off of his craft, or when looking to affiliate himself with larger entities that can further his career. In that case, they will likely see an artist that, again, aside from creating enjoyable music, understands some of the bigger picture.
It’s not enough to make good music. As Kon Boogie demonstrates, these days an independent artist must truly be about their business.
KON BOOGIE ft. SILENT KNIGHT – ABOUT MY BU$INESS (Click here to purchase)