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Follow The Grind: To kick off our new series, BirthplaceMag.com's Hadasah Ingrid will take an ongoing look at hip hop veteran NYOIL and the progress of his group, PEMG (Petroleum Empire Media Group).

Follow The Grind: NYOIL & PEMG

There is a revolution rising beneath the surface of commercialized hip hop and Birthplace Magazine is going to help bring it to the conscious frontline of its e-pages.  We are introducing a new section to our site called Follow The Grind, where BirthplaceMag.com will profile a budding new artist (or group) on their journey to hip hop success, checking in and reporting on them over the course of their travels.

Birthplace will chronicle the metamorphosis of an artist with the potential to make their mark on the hip hop scene. You will get a firsthand account of what it takes to make it in today’s music industry. You will be a witness to the process, the work, the frustration, the disappointment, and the never ending passion of an artist who lives and breathes a dream deeply embedded within them.

To kick off the series, BirthplaceMag.com will take a look at hip hop veteran NYOIL and the formation of his group, PEMG (Petroleum Empire Media Group). A modern day hip hop maverick with remnants of an old school soul, NYOIL (fka Kool Kim, of pioneering group UMCs) is working to create a new path to success, with a mission to restore the legitimacy of hip hop using its own roots. Based in Staten Island, New York, he is purposely a world away from the blinged out glamour side of commercial hip hop. He exudes an appearance of aloofness, a bit removed from the rest of the world, but in doing so, creates his perfect incubator for creativity.

The first encounter with him conjures up an iconic, animated Black Panther-esqe figure, with the dark glasses and blaxploitation film era as a backdrop. He’s intense, with a no nonsense, take no prisoners, vintage-hair-pick-with-the-black-power-fist-sticking up-from-his-afro persona that pegs him as a deeply focused man. He appears to be a bit rough around the edges but you quickly learn he is not to be underestimated or toyed with, indeed he is a gentleman with a teddy bear quality.

The first time BirthplaceMag.com interviewed NYOIL, it was a bit renegade in nature, as a live video interview with him and PEMG that helped illustrate an early hunger to make a strong impact. Despite its impromptu nature, NYOIL was prepared with every available resource within his means. Unapologetic for the modest surroundings, NYOIL resourcefully makes use of his creativity in its simplest form. Entering his apartment, you see an unquestionably sophisticated media center which could rival many studio establishments. Angled to the right is a tall, old fashioned shadeless lamp, placed in front of a floor sized mirror to double the amount of light we needed for a live stream broadcast.

PEMG

PEMG

In plain sight was a platoon of teenagers standing ready at attention to show the world something unexpected – PEMG (PEMG currently consists of NYOIL, Big Nay, Smoov The Great, B-Fam (SITH, 1228 DaGreat & Lyrics), Ladi Bree & B-Marvel). PEMG is the personification of NYOIL’s plan to extend hip hop’s future by using its original blueprint – youth with something important to say who haven’t been tainted by commercialism. They are young and determined; challenged with changing a world that repeats itself. They are canonized into holding each other accountable while striving for excellence. They stand uniformly silent, focused, disciplined and ready as NYOIL charges them to take responsibility for every choice they make and every word they speak. Although all adopt a soldier’s stance, the young men are trained as gentlemen, while the young ladies exemplify fortitude and innocence.

All this right in NYOIL’s home. It is a safe place where all these young budding musicians seem to be drawn like a magnet. NYOIL, holding his position as fearless leader, can beckon their immediate attention with a simple look or call. To command such respect in a world of reckless, often hopeless youth, NYOIL uses his own skills, talent, and ingenuity to give them what want; a key to making it in the music business.

PEMG are his students and NYOIL runs a tight ship in his home which extends to all of them. He requires them to do well in school, has a zero-tolerance for profanity in their lyrics, enforces punctuality, insists on no involvement with drugs or alcohol and they must work hard. These are not only students of hip hop, but leaders in training.

NYOIL doesn’t set a blueprint for excellence without it first being in practice amongst his own children. It is a true “mom and pop” operation as even Mrs. NYOIL runs a special program to celebrate young girls as they emerge into womanhood. The PEMG teens are trained not only on performance and recording, but the business side of music. Under the watchful eye of their strict, but caring mentor, one works as the business manager, another handles marketing, another handles the recordings and video editing, and NYOIL’s youngest son almost always does the camera work.

They are self-produced, self-managed, and self-made with NYOIL as their visionary. Their first video The Intro gives a groundbreaking preview of the raw talent these kids possess, as they express themselves like outlaws campaigning for justice.

And so were their live stream introductions, articulated with purpose that later rips into a burst of musical energy. As they all gathered around a single mic, they lurked playfully but stood alert for the cue of the music. Then a poet, a prodigy, a 1228, the lyric, and the host of other young MC personae exploded on the live stream video and blew our minds.

Now BirthplaceMag.com will follow this group as they continue to grow and develop, learning how to be artists in an ever-changing hip hop world. Check back to see the video premieres, the music samples, and the interactive videos that they will invite you to join in, to create with them. Check back on NYOIL and PEMG and find out who they are and how they’re going to impact hip hop. Follow us. Follow them. Follow the Grind.

Hadasah Ingrid Interviews NYOIL and PEMG (4/23/10)

PEMG – Pledge of Allegience

About Hadasah Ingrid

19 comments

  1. P.E.M.G is definately the new movement that all of you Hip-Hop lovers need to follow. There making a big change in Hip-Hop and putting Staten Island back on the MAP! Big up’s to my boy S.I.T.H, keep doing what doing home boy.

  2. YOOOO!!! P.E.M.G Is the realest group out there, there music is inspirational and has meaning to it, not like what u be hearing these days, they changing the rap game and putting S.I on the map shoutout to my son S.I.T.H, Lyrics, 1228 Da Great, and all the P.E.M.G fam, keep doin yall thing STATEN ISLAND STAND UP!!!

  3. AYEEEE ! PEMG has got to be one of the most TALENTED groups i’ve heard & seen . they really know what they want & they pursue that everyday . much love & respect . keep doin ya thingg !-Alisha

  4. Wowzers, Birthplace Magazine. I hope Time Magazine is next for you guys. PEMG is a great & inspirational group, changing the community and people all around, 1 step at a time. Educating so many in a non-violent way and you dont hear about this too often. Good Job to all that is in PEMG and I pray that the Lord will guide you all to the right path in life. and I 100% support, love, adore, worship, respect, desire and crave for SITH. He is the best of the best & the smoothest of the smooth when it comes to his lyrics and music. You will go far SITH & PEMG!

  5. IM LOVING EVERYTHING ABOUT THIS!!!!! THANKS TO BIRTHPLACE MAGAZINE!!!! PEOPLE REALLY NEED TO UNDERSTAND THAT PEMG IS THE MOVEMENT AND IM READY TO MAKE PEOPLE UNDERSTAND LESSGOO!!!!

  6. YO PEMG HOLDIN IT DOWN ALL DAY! MY BOY S.I.T.H GOES HARD! SHOUTOUTS TO NYOIL FOR DOING SOMETHING POSITIVE AND OPENING MINDS, MUCH LOVE!

  7. yo these kids are super talented .. Shout outs to my dude Smoov The Great for putting me on to this article this is a good look…

  8. MUCH LOVE TO BIRTHPLACE MAG!! i’m sitting here watching that live video we did and it feels like it’s been years. Only a few months ago. PEMG is making major move so don’t mis out!

    _Lyrics!

  9. PEMG!!! Birthplace shows us love again, thank you guys! Its weird to watch the LiveStream interview again because we have come a long way since then. And we still have a long way to go! Thanks again!-S.I.T.H

  10. SHOUT OUTS FROM CANADA!!! I have been following PEMG for the past two months and am in love with some of their tracks but what really inspires me is the team work, dedication, loyalty and LOVE these young men and women are offering to create such beautiful art and healthy environment. I AM GROWING WITH YOU GUYS, so thank you and keep doing your thing -thing!!! :D:D:D

  11. ITS ABOUT TIME PEOPLE SEE WHAT THIS MAN IS DOING..THIS WAS A GOOD ARTICLE ..MORE TO COME FROM THIS MAN PEOPLE PEACE.

  12. BigNay The Icequeen

    HEY!!!!! thanks birthplace for believing in us enough to actually take action and help further our movement nothing says support more than action much love from the one and only ~BIGNAY THE ICEQUEEN~

  13. LET’S GET IT THIS IS JUST ONE STEP CLOSER ON OUR LONG AND TEDIOUS JOURNEY TO THE TOP .. I WOULD LIKE TO THANK BIRTHPLACE MAGAZINE FOR BELIEVING IN US ENOUGH TO GIVE US THIS SHOT AND SUPPORT … MANY BLESSING TO YOU AND YOURS
    – STG

  14. Johanna B. Jensen

    Thanks for recognizing positive efforts being made on behalf of youth as well as by young people themselves. It is critical that adults provide young people with guidance & opportunities for growth to reach their full potential. Keep it up NYOIL!

  15. lessgo!!!! PEMG to tha DIE!!!!! We ARE the movement, thanx to Birthplace Magazine.

  16. Peace to the mighty soldiers PEMG and the motivating works of NYOIL!! Make it do what it do! This is the wonderful example that we all need to follow! Without the children our work has no life! Keep it up and lets get it done in a major way!! Peace to the REAL HipHop Activism!

  17. Hadasha (ingrid) this is DOPE!! I really appreciate the article.. for highlighting the efforts of the kids.
    These are really good young people who are trying their best to make it. Too often the attention seems to be placed on the “AT RISK” youth .. to the extent that young people with their heads on straight get overlooked. It’s as if people believe that by virtue of the fact that they are “GOOD” kids that their future is assured.
    IT’S NOT.
    But I for one plan on seeing them have every chance to succeed as I can.
    And I appreciate you and Manny for extending yourselves to us as you have and I want to recognize you both and let you know that I see you. I pray GODS blessings on you both.

    and my name is NYOIL …. and I approve THIS MESSAGE!

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